The STORS Network
PC Solution
Adding a connected STORS Network PC zone can enhance the PC-buying experience within stores by utilizing Wi-Fi connectivity to “light up” each notebook and desktop PC in a centrally managed and controlled STORS Network.

STORS can deliver category and product-specific information targeted to each connected PC. With STORS, each PC can display a comprehensive set of targeted, up-to-date information - including the latest prices and current promotions - in a compelling way that goes well beyond shelf tags, printed materials or un-connected demos.

STORS PC Highlights

  • Goes beyond the shelf tag to improve the PC buying experience with detailed product and promotional information customized for each PC
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  • Promotes larger purchases of technology products and services
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  • Simplifies the installation and operation of screen programs with centralized management tools (install once, no DVDs!)
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  • Updates content automatically while tracking compliance and usage
     
  • Delivers sales tools and training for store associates

Since shoppers are often overwhelmed with choices when purchasing new technology, STORS provides new tools to educate shopper at their own pace on the PCs they are considering purchasing. Our experience shows that this dynamic and interactive environment increases the likelihood that customers will purchase the right solutions.

 

Equipment & Infrastructure

  • Connectivity: Utilize existing or newly added Wi-Fi
    (STORS utilizes standard HTTP connections)
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  • Laptops: Use internal Wi-Fi capabilities of the computers
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  • Desktops: Connect to internet by the addition of a simple USB Wi-Fi adapter
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  • Shared media library (optional): Add an inexpensive network drive to reduce the volume of downloads to each store
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The STORS Network PC Experience
Screensaver Mode
A - MAIN CONTENT WINDOW
1920 x 1080 HD (full screen or segmented)

In screensaver mode, a targeted loop of content is displayed according to a smart playlist tailored for each laptop or desktop.



The main area can display:
  • Model details
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  • Retailer messages
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  • Product commercials
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  • Current promotions
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  • Demos

Length and Format: High definition clips are typically 10-30 seconds in length in industry standard movie, Flash and Silverlight formats.

B - BOTTOM BANNER
1920 x 216

The bottom banner features smart flash assets that allow retailers and sponsors to accomplish multiple goals in one small area.

The bottom banner can display important information to help shoppers find the right PC for their needs. Information may include:

  • The model’s category
    (Ultra Portable)
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  • Key benefits
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  • Manufacturer and model name
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  • Current price
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  • Upsell bundles
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C - SIDE "SMART TAG"
384 X 864

The side banner area can display key specifications of each machine for simple side-by-side comparisons.

The Smart Tag also offers key product comparison and purchase information.

  • Manufacturer and model details
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  • Operating System
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  • Processor
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  • Memory
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  • Hard Drive
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  • Graphics capabilities
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  • Size, weight or other key specs
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This area also offers sponsorship opportunities that can include key messaging and branding in sync with content across the other screen areas.

Interactive Mode
A - MAIN CONTENT WINDOW
1920 x 1080 HD (full screen or segmented)

In interactive mode, the main content window displays videos or interactive demos selected from the tabbed channel navigation of the side banner.

Content typically includes:

  • Retailer brand messages
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  • Seasonal and weekly promotions
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  • Product demos
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  • Commercials
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  • Educational materials

A key feature of STORS is that the price of the PC can be used to determine and display cross- and up-sells for products services.

B - BOTTOM BANNER
1920 x 216

In Interactive mode, each channel can have its own set of bottom banners that relate specifically to the content chosen in the navigation by the user. This helps to build cohesive and all-encompassing messaging campaigns for both retailers and sponsors.

C - SIDE BANNER channels
384 X 864

STORS offers multiple "channels" that present information across a range of topics relevant to PC shoppers:

Channels can cover:

  • Price & promotions
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  • Detailed specifications
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  • Software & Accessories
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  • Printers & Ink
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  • Custom channels for advertisers

Channels can be sponsored and offer a great way to present product demos and offers to shoppers.

STORS PC EXPERIENCE
 
Click images to enlarge

Easy Installation

STORS is fast and easy to install across PCs including Windows XP, Vista and Windows 7 laptops and desktops.

With our online setup, there's no need for DVDs or physical media and you'll always have the latest software and content via our automatic online updates.

The STORS Network also offers professional support options tailored for retailer's organizational needs.

Smart Screensaver Mode

PCs with STORS continuously run multimedia screensavers displaying the key features and benefits of each model.

STORS displays critical product details - including price - to help customers compare models and find the best solution for their needs.

Interactive Demo Mode

STORS offers a rich interactive experience to help customers explore the capabilities and features of each PC.

Once a customer presses a key or clicks the mouse, STORS offers "channels" of helpful information covering PC details and recommended solutions to complement a PC purchase.

PC Details & Specifications

STORS uses "smart scan" technology to gather key PC specification data from each PC and and then presents an easy-to-read summary to customers.



Promote Installation & Support Services

Our "PC Details & Support" channel also offers cross-sell opportunities for installation, support and warranty services.

Since STORS knows the price and specs of each PC, it can display accurate, real-time offers for service programs.

Inform and Educate

STORS can deliver custom channels of content for retailers including informational and education videos and demos.

Partner Sponsorships

STORS offers flexible options to incorporate sponsorship opportunities within the shopping experience.

Sponsorships can include mini-commercials, educational clips, product demos and even branded presentations across the screen.

Control Access to Windows Desktop

STORS offers a centrally-managed option to control access to the Windows desktop either with or without a password.

Minimize Demo to Play with Windows

STORS offers the option for customers to try out the PC by exploring the Windows desktop.

There is a built-in timer that restarts the demo automatically once customers walk away from the PC.



Demonstrate the Capabilities of PCs

STORS can display a wide variety of content to test the cabilities of PCs such as video performance and sound quality.

Deliver Partner Experiences

STORS can create custom channels for leading sponsors that feature detailed product demos along with cross- and up-sells for complementary products.

Present Timely Offers and Promotions

STORS excels at organizing and delivering up-to-date promotional offerings directly to in-store screens.

The display of promotions can be set for specific timeframes in sync with your in-store and circular advertising campaigns.

Cross-sell Complementary Products

STORS makes it easy to present high-margin cross- and up-sell offerings that complement PC purchases.

STORS Experience Manager

Available securely 24/7 via web browser, STORS can manage and distribute content, promos and ads for all screens across all stores.

  • Create playlists for specific times, dates and places within stores
  • Define experiences by organizing playlist content in sequences that make sense to the store environment and user activity
  • Target playlists for playback on specific “system types” (i.e. specific models of PCs, all notebooks, HDTVs or monitors)

STORS Dashboard and Performance Reports

STORS provides real-time monitoring of system status, usage and compliance across stores as well as a comprehensive set of reporting and diagonostic tools:

  • Check the status of all systems across stores
  • Monitor customer usage and compliance data
  • Review perfance statistics for system check-ins by store, system, date and time
  • Use the detailed system data and error information to troubleshoot problems


Contact Information
Larry Fischer, President
Show & Tell, Inc. 1240 Boylston Street
Chestnut Hill, MA  
617.739.1000 x111  
617.969.9100 mobile
www.stors.net